CONTACT

KIM K MULLIN

MARKETING + COMMUNICATIONS

 

E:  kimkmullin@gmail.com

T:  1.604.868.0691

 

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Positioning strategies to help you capitalize on your competitive edge.

Selecting, scheduling, budgeting, and managing advertising, publicity, social media, events and more. 

Defining your key messaging and writing or repackaging content that engages and drives action.

Eye-catching graphics combined with an effective layout maximizes customer engagement.

Maximizing User-Interface / User-Experience with robust functionality and effective SEO.

Brochures, Advertisements, Newsletters, Proposals, Signage,

Exhibit Displays, and more.

On location and studio photography, video, illustration, and photo manipulation.

Special event coordination, product demonstrations and sales representation.

THE FOLLOWING IS BEST VIEWED IN WIDE-SCREEN FORMAT

ExperTISE

“Exceeds expectations on quality and creativity.

 

GERALD MINCHUK, DIRECTOR

city of langley

 

— EXTENSIVE WORK OVER 15 YEARS — 
MARKETING  |  STRATEGY | RESEARCH | CONTENT CREATION |
WRITING/EDITING  | GRAPHIC DESIGN | PHOTOGRAPHY | VIDEO | WEB CMS
ADVERTISING | BROCHURES | EXHIBITS | FACT SHEETS | POSTERS
MARKETING CAMPAIGNS | AWARDS |  WEB CONTENT | DIVERSE DOCUMENTS 

MARKETING
STRATEGY

Capitalize on your competitive edge.
Define your product positioning before embarking on the development of any marketing material or campaign.
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COMMUNICATIONS 
Management

Get your message out to the world.
 
After clearly defining your target audience and market positioning, it's time to define which communication vehicles will create the most bang for the buck.
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CONTENT DEVELOPMENT

Effective content can maximize
user-engagement.
 
Once your market position is determined, your key messages need to be defined.  At a minimum, this entails repackaging your content in a way that engages your target audience and drives action.
 
Building on this core storyline, further content can be created to generate publicity and attract more potential customers.
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DESIGN + 
BRANDING

Eye-catching graphics speak a thousand words.
 
What does your design communicate to your target audience? 
Professional? Trustworthy? Fun? Hip? Chic? Economical? Luxurious? Community-oriented? 
 
Consider how you can use your brand to distinguish yourself from your competition.
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WEB DEVELOPMENT

Creating a website requires more than technical expertise.
 
The goal is to maximize user-engagement. With an emphasis on marketing, design and communications, it is crucial to employ the theories of User-Experience/User-Interface (UX/UI).  How you package your story is as important as robust functionality and effective SEO.
 
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MARKETING
MATERIALS

Print + Interactive Materials 
 
 
Whether you need to create a brochure or a presentation, user-engagement is what it's all about.  Kim Mullin can write and design your story in a way that engages readers and drives results. 
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PHOTOGRAPHY
VIDEO + IMAGERY

On location or in studio.
 
Photography, video, story-boarding, film editing, illustration, photo manipulation and creative direction to meet diverse imagery needs.
 
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SALES + EVENT
PROMOTION

Sales + Event Promotion
 
With a spirit of adventure and a penchant for engagement with people of diverse backgrounds, Kim makes an ideal marketer and fun-oriented event organizer.  Whether you simply need product demonstrations at Trade Shows or full Event Management, Kim can be a valuable member of your promotions team.
 

CLIENTS

PARTIAL

MISSION

To advance my career in marketing and communications to include more opportunity for engagement, meaning, and adventure.