Positioning strategies to help you capitalize on your competitive edge.

Strategic alliances, channel engagement, business development, and public relations.

Selecting, scheduling, budgeting, and managing advertising, publicity, social media, events and more. 

Defining your key messaging and writing or repackaging content that engages and drives action.

Maximizing User-Interface / User-Experience with robust functionality and effective SEO.

Brochures, Advertisements, Newsletters, Proposals, Signage,

Exhibit Displays, and more.

Eye-catching graphics combined with an effective layout maximizes customer engagement.

On location and studio photography, video, illustration, and photo manipulation.

THE FOLLOWING IS BEST VIEWED IN WIDE-SCREEN FORMAT

ExperTISE

“Exceeds expectations on quality and creativity.

 

GERALD MINCHUK, DIRECTOR

city of langley

 

— EXTENSIVE WORK OVER 15 YEARS — 
MARKETING  |  STRATEGY | RESEARCH | CONTENT CREATION |
WRITING/EDITING  | GRAPHIC DESIGN | PHOTOGRAPHY | VIDEO | WEB CMS
ADVERTISING | BROCHURES | EXHIBITS | FACT SHEETS | POSTERS
MARKETING CAMPAIGNS | AWARDS |  WEB CONTENT | DIVERSE DOCUMENTS 

MARKETING
STRATEGY

Capitalize on your competitive edge.
Define your product positioning before embarking on the development of any marketing material or campaign.
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The best marketing starts with a clear strategy. 

 

How is your product/service unique in the marketplace?  What advantages can you offer — or create — to gain a competitive edge? What is the best approach for bringing your product/service to your target market?

 

Whether your company is large or small, some investment in developing a marketing strategy can deliver huge results. At its core, this entails researching the competitive marketplace, conducting a SWOT analysis, and brainstorming marketing approaches and delivery mechanisms.

 

Deliverables vary in scope from a thorough Marketing Plan to a simple Creative Brief that defines your product/service positioning and lays the groundwork for a slogan and brand development.

 

CAMPAIGN
MANAGEMENT

Get your message out to the world.
 
After clearly defining your target audience and market positioning, it's time to define which communication vehicles will create the most bang for the buck.
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With an understanding of your target markets and product/service positioning, a Communications Plan can be developed.  This includes a schedule and budget for a variety of communication tactics.

 

  • SOCIAL MEDIA 

  • digital advertising campaigns (ie: google adwords

  • email campaigns + newsletters

  • publication advertising

  • online video + Tv + radio advertising

  • publicity + content marketing (free media exposure)

  • direct response marketing

  • events +  trade shows 

 

Communications Management includes campaign implementation, management, and measurement.

 

RELATIONS +
ENGAGEMENT

Relations + Engagement
 
Kim has built hundreds of strategic alliances, including key stakeholders, government, business, community influencers, community partners, channel partners, and cross-portfolio teams to create, align, and advance marketing initiatives, increasing market penetration 500% within just a few months.
 

CONTENT DEVELOPMENT

Effective content can maximize
user-engagement.
 
Once your market position is determined, your key messages need to be defined.  At a minimum, this entails repackaging your content in a way that engages your target audience and drives action.
 
Building on this core storyline, further content can be created to generate publicity and attract more potential customers.
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Content marketing is the key to success.

 

In an information culture, effective content can drive sales.  People need decision-making information.  They need product details, comparisons, reviews, how-tos, success stories and more.  Through content research, competitor analysis, interviews and more, Kim Mullin can write and deliver:

 

 

SEO OPTIMIZED Website Content  |  Press Releases  |  case studies | 
TESTIMONIAL LETTERS | project profiles  |  Newsletter Articles  | 
Content Marketing Articles | White Papers | Sales LETTERS + Proposals  | 
Brochure Content  |  SloganS  |  Advertising Messaging | SOCIAL MEDIA

 

Content development typically includes content implementation and dissemination to diverse media.

 

"Kim has 25 years of experience writing content that creates results."

 

 

WEB DEVELOPMENT

Creating a website requires more than technical expertise.
 
The goal is to maximize user-engagement. With an emphasis on marketing, design and communications, it is crucial to employ the theories of User-Experience/User-Interface (UX/UI).  How you package your story is as important as robust functionality and effective SEO.
 
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Attractive. Functional. Effective. 

Kim Mullin is an effective marketer with a talent for design and technology. She has worked on a multitude of websites in varying capacities.  This includes: 

Site Architecture | CUSTOM Design & Layout | marketing strategy |
Content Development | CMS Implementation (custom + theme) |
HTML Editing | Analytics | SEO Optimization | programmer MANAGEMENT

* Kim can create a fully-functional theme-based WordPress website (without assistance), edit HTML, or create the design for a custom-coded website, working collaboratively with programmers.

 

DESIGN + 
BRANDING

Eye-catching graphics speak a thousand words.
 
What does your design communicate to your target audience? 
Professional? Trustworthy? Fun? Hip? Chic? Economical? Luxurious? Community-oriented? 
 
Consider how you can use your brand to distinguish yourself from your competition.
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"Kim Mullin is a talented designer."

 

Great design starts with inspiration.  These distinct designs appeal to different target audiences.

GRUNGE style is
HIP & FUNKY

COLOURFUL COLLAGE
IS FUN & ENGAGING

EARTHY IMAGERY CONNECTS COMMUNITY

CURVES ARE MORE OPEN AND FRIENDLY

CLEAN SHARP LINES FOR CORPORATE

* Kim also works collaboratively with other designers, either following previously established brand guidelines or creating top-notch, award-winning design.

 

MARKETING
MATERIALS

Print + Interactive Materials 
 
 
Whether you need to create a brochure or a presentation, user-engagement is what it's all about.  Kim Mullin can write and design your story in a way that engages readers and drives results. 
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Extensive experience developing marketing collateral.
 
From market research, interviewing, and writing copy to branding, layout, photography, and production, Kim Mullin has created thousands of Marketing Communication materials: 

 

BROCHURES | FACT SHEETS | CATALOGS | ADVERTISEMENTS |  EXHIBIT DISPLAYS |  SIGNAGE
| newsletters | stationery | PRESENTATIONS | interactive media | AND MORE

 

PHOTOGRAPHY
VIDEO + IMAGERY

On location or in studio.
 
Photography, video, story-boarding, film editing, illustration, photo manipulation and creative direction to meet diverse imagery needs.
 
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Nicomekl River Bridge
Naked Teas
Sendall Gardens, Langley
Timms Community Centre, Langley
Langley City Hall
Utility Arborist
Power Centre Shopping
Ireland
 

CLIENTS

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PARTIAL

MISSION

To grow a global GTM strategy, employing my extensive expertise in marketing, communications, and relations. Open to travel and flexible schedules