Positioning strategies to help you capitalize on your competitive edge.

Strategic alliances, channel engagement, business development, and public relations.

Selecting, scheduling, budgeting, and managing advertising, publicity, social media, events and more. 

Defining your key messaging and writing or repackaging content that engages and drives action.

Maximizing User-Interface / User-Experience with robust functionality and effective SEO.

Brochures, Advertisements, Newsletters, Proposals, Signage,

Exhibit Displays, and more.

Eye-catching graphics combined with an effective layout maximizes customer engagement.

On location and studio photography, video, illustration, and photo manipulation.

THE FOLLOWING IS BEST VIEWED IN WIDE-SCREEN FORMAT

ExperTISE

“Exceeds expectations on quality and creativity.

 

GERALD MINCHUK, DIRECTOR

city of langley

 

— EXTENSIVE WORK OVER 15 YEARS — 
MARKETING  |  STRATEGY | RESEARCH | CONTENT CREATION |
WRITING/EDITING  | GRAPHIC DESIGN | PHOTOGRAPHY | VIDEO | WEB CMS
ADVERTISING | BROCHURES | EXHIBITS | FACT SHEETS | POSTERS
MARKETING CAMPAIGNS | AWARDS |  WEB CONTENT | DIVERSE DOCUMENTS 

MARKETING
STRATEGY

Capitalize on your competitive edge.
Define your product positioning before embarking on the development of any marketing material or campaign.
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CAMPAIGN
MANAGEMENT

Get your message out to the world.
 
After clearly defining your target audience and market positioning, it's time to define which communication vehicles will create the most bang for the buck.
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RELATIONS +
ENGAGEMENT

Relations + Engagement
 
Kim has built hundreds of strategic alliances, including key stakeholders, government, business, community influencers, community partners, channel partners, and cross-portfolio teams to create, align, and advance marketing initiatives, increasing market penetration 500% within just a few months.
 

CONTENT DEVELOPMENT

Effective content can maximize
user-engagement.
 
Once your market position is determined, your key messages need to be defined.  At a minimum, this entails repackaging your content in a way that engages your target audience and drives action.
 
Building on this core storyline, further content can be created to generate publicity and attract more potential customers.
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WEB DEVELOPMENT

Creating a website requires more than technical expertise.
 
The goal is to maximize user-engagement. With an emphasis on marketing, design and communications, it is crucial to employ the theories of User-Experience/User-Interface (UX/UI).  How you package your story is as important as robust functionality and effective SEO.
 
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DESIGN + 
BRANDING

Eye-catching graphics speak a thousand words.
 
What does your design communicate to your target audience? 
Professional? Trustworthy? Fun? Hip? Chic? Economical? Luxurious? Community-oriented? 
 
Consider how you can use your brand to distinguish yourself from your competition.
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MARKETING
MATERIALS

Print + Interactive Materials 
 
 
Whether you need to create a brochure or a presentation, user-engagement is what it's all about.  Kim Mullin can write and design your story in a way that engages readers and drives results. 
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PHOTOGRAPHY
VIDEO + IMAGERY

On location or in studio.
 
Photography, video, story-boarding, film editing, illustration, photo manipulation and creative direction to meet diverse imagery needs.
 
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CLIENTS

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PARTIAL

MISSION

To grow a global GTM strategy, employing my extensive expertise in marketing, communications, and relations. Open to travel and flexible schedules

CONTACT

KIM K MULLIN

MARKETING + RELATIONS + COMMUNICATIONS

 

E:  kimkmullin@gmail.com

T:  1.604.868.0691

 

JOIN ME ON LINKED

 

DOWNLOAD RESUME (WORD :PDF)

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