Strategic alliances, channel engagement, business development, and public relations.
Selecting, scheduling, budgeting, and managing advertising, publicity, social media, events and more.
Maximizing User-Interface / User-Experience with robust functionality and effective SEO.
Brochures, Advertisements, Newsletters, Proposals, Signage,
Exhibit Displays, and more.
Eye-catching graphics combined with an effective layout maximizes customer engagement.
THE FOLLOWING IS BEST VIEWED IN WIDE-SCREEN FORMAT
“Exceeds expectations on quality and creativity.”
GERALD MINCHUK, DIRECTOR
city of langley
— EXTENSIVE WORK OVER 15 YEARS —
MARKETING | STRATEGY | RESEARCH | CONTENT CREATION |
WRITING/EDITING | GRAPHIC DESIGN | PHOTOGRAPHY | VIDEO | WEB CMS
ADVERTISING | BROCHURES | EXHIBITS | FACT SHEETS | POSTERS
MARKETING CAMPAIGNS | AWARDS | WEB CONTENT | DIVERSE DOCUMENTS
Capitalize on your competitive edge.
Define your product positioning before embarking on the development of any marketing material or campaign.
The best marketing starts with a clear strategy.
How is your product/service unique in the marketplace? What advantages can you offer — or create — to gain a competitive edge? What is the best approach for bringing your product/service to your target market?
Whether your company is large or small, some investment in developing a marketing strategy can deliver huge results. At its core, this entails researching the competitive marketplace, conducting a SWOT analysis, and brainstorming marketing approaches and delivery mechanisms.
Deliverables vary in scope from a thorough Marketing Plan to a simple Creative Brief that defines your product/service positioning and lays the groundwork for a slogan and brand development.
Get your message out to the world.
After clearly defining your target audience and market positioning, it's time to define which communication vehicles will create the most bang for the buck.
With an understanding of your target markets and product/service positioning, a Communications Plan can be developed. This includes a schedule and budget for a variety of communication tactics.
digital advertising campaigns (ie: google adwords)
email campaigns + newsletters
online video + Tv + radio advertising
publicity + content marketing (free media exposure)
direct response marketing
events + trade shows
Communications Management includes campaign implementation, management, and measurement.
Relations + Engagement
Kim has built hundreds of strategic alliances, including key stakeholders, government, business, community influencers, community partners, channel partners, and cross-portfolio teams to create, align, and advance marketing initiatives, increasing market penetration 500% within just a few months.
Effective content can maximize
Once your market position is determined, your key messages need to be defined. At a minimum, this entails repackaging your content in a way that engages your target audience and drives action.
Building on this core storyline, further content can be created to generate publicity and attract more potential customers.
Content marketing is the key to success.
In an information culture, effective content can drive sales. People need decision-making information. They need product details, comparisons, reviews, how-tos, success stories and more. Through content research, competitor analysis, interviews and more, Kim Mullin can write and deliver:
SEO OPTIMIZED Website Content | Press Releases | case studies |
TESTIMONIAL LETTERS | project profiles | Newsletter Articles |
Content Marketing Articles | White Papers | Sales LETTERS + Proposals |
Brochure Content | SloganS | Advertising Messaging | SOCIAL MEDIA
Content development typically includes content implementation and dissemination to diverse media.
"Kim has 25 years of experience writing content that creates results."
Creating a website requires more than technical expertise.
The goal is to maximize user-engagement. With an emphasis on marketing, design and communications, it is crucial to employ the theories of User-Experience/User-Interface (UX/UI). How you package your story is as important as robust functionality and effective SEO.
Attractive. Functional. Effective.
Kim Mullin is an effective marketer with a talent for design and technology. She has worked on a multitude of websites in varying capacities. This includes:
Site Architecture | CUSTOM Design & Layout | marketing strategy |
Content Development | CMS Implementation (custom + theme) |
HTML Editing | Analytics | SEO Optimization | programmer MANAGEMENT
* Kim can create a fully-functional theme-based WordPress website (without assistance), edit HTML, or create the design for a custom-coded website, working collaboratively with programmers.
Eye-catching graphics speak a thousand words.
What does your design communicate to your target audience?
Professional? Trustworthy? Fun? Hip? Chic? Economical? Luxurious? Community-oriented?
Consider how you can use your brand to distinguish yourself from your competition.
"Kim Mullin is a talented designer."
Great design starts with inspiration. These distinct designs appeal to different target audiences.
GRUNGE style is
HIP & FUNKY
IS FUN & ENGAGING
EARTHY IMAGERY CONNECTS COMMUNITY
CURVES ARE MORE OPEN AND FRIENDLY
CLEAN SHARP LINES FOR CORPORATE
* Kim also works collaboratively with other designers, either following previously established brand guidelines or creating top-notch, award-winning design.